A campaign in agaria is one audience, one offer and one sequence. You do not fill a form to make one: you say who you want to meet, and an agent builds the rest while you watch.
Open the builder
Create campaign opens a sheet with one field in it. That is the whole first screen: a text box and the ball above it.
Say who you want to meet
Write it the way you would say it out loud.
Heads of Sales at B2B software companies in France that raised a Series A this year.
Specific beats broad here. "Heads of Sales" gives the agent a role to match; "anyone in sales" gives it nothing to rank on. If you already have an ideal customer profile written down, attach it: the builder takes a document and reads it as the brief.
Answer what it asks
The agent asks a question only when your brief leaves a real gap: which countries, what you are offering, what a good meeting looks like. Every question comes with two to four suggested answers pulled from your website and your last campaign, so most of the time you are clicking, not writing.
You can always ignore the suggestions and answer in your own words.
Check the sequence
When the draft lands, the sheet splits: the conversation on the left, the sequence on the right, drawn as steps on a canvas. Click any step to read the message it will send, or type another instruction in the chat to change the whole thing ("make it an invitation, a message and one follow-up", "wait a week before the follow-up").
Anything you edit by hand stays edited. The agent syncs your changes before its next turn instead of overwriting them.
Create it
Create campaign saves it and drops you on the campaign page. Nothing has been sent and no lead has been found yet: creating a campaign costs you nothing but the click.
What the defaults are
Unless you or the agent change them:
| Setting | Default |
|---|---|
| Goal | Book meetings |
| Target leads | 25 |
| Tone | Professional |
| Lead approval | Manual, so leads wait for you |
| Reply handling | Notify, so replies wait for you |
| Sequence | A connection request on day 0, a LinkedIn message on day 14 |
| Stops on | A reply, a booked meeting, or a rejected connection |
Every one of them is editable later in the campaign's settings, under the tab that owns it: General, Audience, Offer, Sequence, Messaging and Behaviour.
What to do next
The campaign exists but it has no people in it yet. Read Find and approve your leads.