A sequence is the plan agaria follows for every person in the campaign: which LinkedIn invitations and messages to send, in which order, and how long to wait between them. It lives on a canvas in the campaign's Sequence tab.
LinkedIn sequence steps
| Step | What it does |
|---|---|
| LinkedIn connection request | An invitation, optionally with a short note |
| LinkedIn message | A direct message, which needs the connection to exist |
| LinkedIn follow-up | Another message after the wait you set, if the lead has not replied |
A step's wait is the number of days after the previous step. Zero means the same day.
The branch you did not draw
When a sequence starts with a connection request, the canvas shows a branch at the top: is the prospect a first degree connection? People you are already connected to skip the invitation and go straight to the message. Strangers get the invitation, then a wait for the lead to accept, then the message.
You do not maintain two sequences. One sequence covers both cases.
Edit a step
Click any node to open its panel: the message it sends, the wait before it, and the option to delete it if it is not the first step. Ask for a rewrite from the panel and the agent redrafts that step alone.
Review the first step and the wait after it before starting outreach.
When it stops
A campaign's stop conditions end the remaining steps for one person. By default:
- A reply on LinkedIn.
- A booked meeting.
- A rejected connection request.
You can also stop outreach to a lead yourself. Review the campaign’s stop conditions before starting.
This is the rule that keeps outreach from becoming spam: nobody receives step three after they answered step two.
Daily send limit
In Behaviour, Daily send limit caps how many messages this campaign sends in a day, alongside the account’s LinkedIn limits. Use it when you run several campaigns from one account and want one of them to stay small.
A shape that works
Nothing here is enforced by the app, but it is the shape most campaigns land on:
- Connection request with a note, day 0.
- LinkedIn message a few days after they accept.
- A LinkedIn follow-up a few days later, adding one useful detail.
- One short follow-up, then stop.
Treat this as an example, not a fixed schedule. Acceptance timing varies, and a reply ends the remaining follow-ups.
What to do next
Before you press Start outreach, read Stay inside LinkedIn's limits. It is the guide that keeps your account healthy.